TLDR Design · OPINIONS & TUTORIALS

THE PURPOSE OF UX DESIGN — WHY PRODUCT MANAGERS NEED UX DESIGNERS AND DESIGN LEADERS

danramsden.com7 min read

Summary from the TLDR Design newsletter

Design thinking peaked around 2016–2018 but has declined as product thinking gained traction. While both share similarities, design uniquely enables innovation through abductive thinking and creative translation. The oversimplification of design into fast sprints diluted its value. True progress blends design and product thinking to expand possibilities and drive meaningful innovation.