UNCOVERED EMAILS SHOWED HOW META STRUGGLED TO KEEP FACEBOOK CULTURALLY RELEVANT

Summary from the TLDR newsletter

Meta was aware that its cultural relevance was decreasing back in 2022. A series of messages from April 2022 showed how Mark Zuckerberg had concerns about Facebook's 'Friends' structure and format being outdated as every other major platform focused on 'Following'. He had considered ditching the Friends format and even suggested deleting everyone's Facebook friends and having them start again. This article contains some of the highlights from Zuckerberg's emails.