TLDR Design · MISCELLANEOUS
FANGS OUT: WE TAKE A LOOK AT THE NEGRA'S FIERCE TYPOGRAPHY-LED REBRAND FOR PRODUCTION GIANT FIGHT
Summary from the TLDR Design newsletter
Production company Fight underwent a bold rebrand led by The Negra, dropping “Films” from its name and unveiling a tiger-inspired wordmark with fanged letterforms. The new identity, supported by a grid-based visual system, combines modern grotesque and classic serif fonts to reflect the company's evolving, action-driven spirit and creative ambition.