TLDR Design · MISCELLANEOUS

FANGS OUT: WE TAKE A LOOK AT THE NEGRA'S FIERCE TYPOGRAPHY-LED REBRAND FOR PRODUCTION GIANT FIGHT

the-brandidentity.com4 min read

Summary from the TLDR Design newsletter

Production company Fight underwent a bold rebrand led by The Negra, dropping “Films” from its name and unveiling a tiger-inspired wordmark with fanged letterforms. The new identity, supported by a grid-based visual system, combines modern grotesque and classic serif fonts to reflect the company's evolving, action-driven spirit and creative ambition.