TLDR Design · MISCELLANEOUS

UNIVERSAL FAVOURITE'S IDENTITY FOR SAINTLY ELEVATES THE HUMBLE ACT OF CLEANING TO DIVINE HEIGHTS

the-brandidentity.com3 min read

Summary from the TLDR Design newsletter

Universal Favourite, an Australian design studio, teamed up with bathroom specialists Saintly to refresh its brand. The aim was to highlight cleanliness and confidence over pure functionality. The result: a Renaissance-inspired identity with luxurious lettering and a playful color palette that brings both elegance and approachability to the category.