CPC INFLATION: HOW FAST ARE GOOGLE ADS COSTS RISING?

Summary from the TLDR Marketing newsletter

CPC inflation is real, but its magnitude depends on the data source: Google's official stats suggest muted increases, while account-level data reveals double-digit annual growth in sectors like legal and travel. WordStream's industry benchmarks, adjusted for anomalies, show that 52% of sectors now experience CPC growth exceeding the 4.24% US inflation rate.