ANSWER ENGINE OPTIMIZATION (AEO) IS THE NEW SEO

Summary from the TLDR Marketing newsletter

Instead of targeting individual keywords, AEO focuses on clusters of related questions with similar intent, creating pages that address hundreds of them at once. Like traditional SEO, only a small percentage of strategies drive meaningful impact. The emphasis should be on testing, validating, and reproducing high-performing tactics rather than wasting time on technical audits or vanity metrics. With AI chat interfaces now displaying links and driving traffic, brands can influence these answers if they focus on product-related questions, create content that fills key gaps, and optimize for visibility in citations used by LLMs.