DOES EVERY MARKETING CHANNEL *ACTUALLY* SUCK RIGHT NOW?

Summary from the TLDR Marketing newsletter

Marketing in 2025 is harder but not hopeless. Big, traditional channels like SEO and ads are saturated, but still useful when approached strategically. Emerging “little channels” like community and influencer marketing are becoming more scalable thanks to new tools. Success now depends on strong products and standout marketing—differentiation is key. Human-centered, creative, and trust-based marketing is rising in value, and teams need to stay nimble, make focused bets, and avoid one-size-fits-all playbooks.