TEMU'S US AD SPEND CRATERS AMID ESCALATING TRADE WAR WITH CHINA

Summary from the TLDR Marketing newsletter

As U.S. tariffs on Chinese goods rise to 125%, Temu has halted nearly all ad spend, with Google Shopping impressions falling from 40-50% in early April to 0% by April 12. Social activity also dried up, including a full stop in TikTok sponsorships. The drop created a temporary inventory surplus, but few brands are rushing in due to economic uncertainty and shifting budgets.