UX NEEDS A BIGGER JOB - STARTING WITH EVERYONE

Summary from the TLDR Marketing newsletter

UX in D2C marketing needs to move beyond efficiency to reflect the diversity of users, integrating accessibility and emotional resonance into every touchpoint. When brands ignore users with disabilities or those less familiar with tech, they lose potential revenue and loyalty. Great UX means syncing every touchpoint, from personalized emails to checkout flows, into a cohesive and inclusive experience. Designing for the edges, like one-handed navigation or high-contrast visuals, improves the experience for everyone and turns usability into real impact.