WHY DOES B2B SAAS MARKETING FEEL LIKE THE GRAVEYARD OF GOOD IDEAS?

Summary from the TLDR Marketing newsletter

VC-backed B2B SaaS companies often undermine brand marketing by prioritizing short-term growth and ROI over long-term brand-building. This leads to internal contradictions and underfunded efforts. Brand work relies on emotional resonance and consistent storytelling, which doesn't align with VC incentives focused on speed and quick investor returns. This misalignment makes it difficult for marketers to thrive, not because of a lack of skill, but because they're working in a structure that doesn't support the value they bring.