LINK BUILDING TRENDS REPORT

Summary from the TLDR Marketing newsletter

61% of organizations manage link building in-house, but only 29% consider their efforts successful. Over 50% expect budget increases, but only 12% find it easy to get more funding. Most teams focus on content pages, not sales or product pages. Only 40% feel confident in their reporting, and benchmarking remains underused. Many still operate without a clear strategy or long-term plan, with pressure to show results in under 6 months.