GENERATION ZEITGEIST - TAKING THE SOCIAL PULSE OF GEN Z

Summary from the TLDR Marketing newsletter

Gen Z makes up one-third of the global population and has already surpassed boomers in earning power by age 25 in the US. They use social media to communicate, explore culture, and discover products. 67% share videos from Meta platforms with others and 78% say video is their top way to discover brands. 71% are open to AI-generated replies from businesses and expect fast, personalized interactions. They prefer short-form, niche video and actively shape their feeds.