EVERY MARKETING CHANNEL SUCKS RIGHT NOW

Summary from the TLDR Founders newsletter

All major marketing channels have become expensive, slow, or ineffective - SEO takes too long, influencer marketing doesn't convert, ads get more expensive daily, and viral loops require an already-great product. This is the inevitable outcome of the "Law of Shitty Clickthroughs" where channels decay as competition increases and consumer engagement drops. The solution isn't chasing these "Big Channels" but focusing on "Little Channels" that don't scale: organizing mini-events, targeting specific communities, or leveraging personal networks.