TLDR Design · MISCELLANEOUS

JAMIE QUANTRILL AND BE DANDY HELP DE DIETRICH REIMAGINE ITS 340-YEAR LEGACY WITH NEW BRAND

designweek.co.uk4 min read

Summary from the TLDR Design newsletter

De Dietrich, a 340-year-old company, has rebranded to unify its group identity. Co-created with a 13th-generation family member, the new brand positions the company as "artisans of progress," blending heritage with a forward-looking vision. The refreshed visual identity features a new logo, wordmark, and factory-inspired color palette.