WHY EXPERIENTIAL IS SPARKING A ‘NEW AGE OF ROMANTICISM'

Summary from the TLDR Marketing newsletter

As digital experiences become more automated, brands are turning to experiential marketing to create human-centered moments. This shift, called the New Age of Romanticism, pushes back against algorithm fatigue and AI sameness. Consumers are seeking imperfection, surprise, and real connection. Brands like LEGO and Salesforce are leading with immersive experiences that prioritize emotion over efficiency. Rather than relying solely on tech, marketers are designing tactile, in-person activations that spark curiosity and feeling.