HOW TO FIND (NOT GUESS) YOUR TARGET AUDIENCE

Summary from the TLDR Marketing newsletter

Use data to find who actually needs your product. Start with research from internal data, interviews, and tools like SparkToro or Google Trends. Look for patterns in behavior, pain points, and goals. Segment by behavior, tech use, or generation. Test your assumptions with small campaigns and track what works and adjust. Keep everything in one place and review regularly. Assign ownership so personas stay current.