TLDR Design · MISCELLANEOUS

DESIGNSTUDIO CREATES IDENTITY FOR THE RENAMED ROYAL BALLET AND OPERA

designweek.co.uk4 min read

Summary from the TLDR Design newsletter

The Royal Opera House has been renamed the Royal Ballet and Opera (RBO) as part of a comprehensive rebranding effort by DesignStudio. The new identity aims to balance the organization's physical and digital presence with a focus on accessibility, friendliness, and welcomingness. It features a new wordmark based on a traditional letterpress typeface, a bespoke ampersand, and two custom typefaces. The extended color palette includes a range of vibrant colors that can be adapted for different contexts, including social media.