APOLOGIZING BOOSTS SALES

Summary from the TLDR Marketing newsletter

Emailing an apology with a benefit after a trivial mistake increases revenue, email open rates, and click-through rates. One study showed an apology email generated 126.9% more revenue than a non-apology one (€628.74 vs €277.13). Apologies are most effective for small technical issues and for brands not already seen as warm. This strategy backfires for major mistakes or when overused.