POW! EIGA'S ENERGETIC BRAND FOR HANOVER PUTS THE CITY'S CULTURE AND COMMUNITY SPIRIT IN THE SPOTLIGHT

Summary from the TLDR Design newsletter

EIGA created a branding campaign for Hanover, Germany, centered on the value proposition "Feel the Energy" to reflect the city's culture and community spirit. The "POW" logo, which features six circles and a distinctive red hue linking to the city's coat of arms, symbolizes unity among cultural institutions.