TRUMP TARIFFS TIMING COULDN'T BE WORSE FOR HOLLYWOOD

Summary from the TLDR Marketing newsletter

Trump's newly announced tariffs come at a critical time for Hollywood, as studios enter upfront negotiations amid high ad market uncertainty. Major advertiser categories, such as automotive, CPG, and travel are reassessing budgets due to trade-related cost pressures. While sports remains a bright spot with sustained demand, traditional entertainment is likely to face tighter, more selective spending in both linear and streaming channels.