HOW TO USE DISRUPTIVE STORYTELLING TO THRIVE AS A MARKETER

Summary from the TLDR Marketing newsletter

Disruptive storytelling is built around changing the narrative, the medium, or the messenger. Disrupting the message involves crafting unconventional narratives that challenge industry norms or provoke strong emotions. For example, e.l.f. Cosmetics launched music videos instead of magazine ads and Nutter Butter mimicked horror movies on TikTok. Disrupting the medium means meeting audiences where they are through immersive platforms like Roblox, interactive tattoos, or QR-enabled AR experiences. Disrupting the messenger means stepping back and letting fans, employees, or niche communities become your storytellers.