THE LUMON TERMINAL PRO COMPUTER POPS UP ON APPLE'S WEBSITE

Summary from the TLDR Design newsletter

Apple has added the fictional Lumon Terminal Pro computer from its hit show Severance to its retail website, but it's not for sale. The listing serves as a clever promotion for Apple TV+, which is bundled as a free three-month trial with Mac purchases, tying into Apple's broader push into services. Apple has launched several Severance-themed promotions, including a behind-the-scenes short film, free content, and more.