THE MOST COMMON MISTAKES WITH PRICING PAGES

Summary from the TLDR Founders newsletter

B2B SaaS companies routinely sabotage their pricing pages through avoidable mistakes. Hiding prices behind "Contact Sales" buttons turns away 83% of procurement teams and excludes budget-conscious buyers who could become advocates, while poorly designed freemium plans fail to showcase core differentiators that enterprise evaluators need to see. Feature comparison tables create additional problems when they're optimized only for human eyes (making them invisible to AI procurement tools) or use the confusing "everything from lower plan, plus..." format that forces potential customers to read through multiple tiers to understand what they're getting.