3 SOCIAL POST FORMATS

Summary from the TLDR Marketing newsletter

Skip generic event recaps and focus on capturing guest insights or a standout moment instead. Instead of basic BTS, create engaging shoulder content, which includes supporting material like interviews or highlight clips that extend the main campaign. For OOH, invest in professional capture if possible, or ensure social assets launch alongside placements. Prioritize content that educates, entertains, or resonates rather than just documenting.