IT'S NOT BRAND VS. GROWTH

Summary from the TLDR Marketing newsletter

Brand plays a measurable role in growth by influencing how quickly users trust a product, how much they spend, and how likely they are to share it. Figma's 2024 Config event is a great example. It drew over 10,000 attendees showing how a strong brand can accelerate product-led growth. In general, companies that outperform their PLG ceilings do so by integrating the brand and treating it as a foundational element of the user journey and the long-term growth strategy.