THE FANDOM PHENOMENON

Summary from the TLDR Marketing newsletter

Podcast fandom is rapidly growing, with over 190M Americans listening regularly and 83% of monthly listeners identifying as podcast fans. Fans engage deeply, with 54% of them considering podcasts a daily routine and 38% preferring podcasts over other media. 68% of podcast fans are more likely to pay attention to ads relevant to their interests. Advertisers benefit from passionate fans, with 55% more likely to trust brands that support their favorite podcasts.