A BETTER ONBOARDING FLOW

Summary from the TLDR Marketing newsletter

Excalidraw grew to 850,000 monthly active users and 89,000 GitHub stars by eliminating traditional onboarding. Users land directly in the fully functional product with no signup, tutorials, or friction. Its simplified toolset and intuitive design make it easy for users to feel competent immediately. The intentionally imperfect, hand-drawn aesthetic encourages faster ideation, easier sharing, and creates instant brand recognition, driving organic growth.