SKITTLES' LATEST CAMPAIGN LEGALLY ACKNOWLEDGES THE RAINBOW

Summary from the TLDR Marketing newsletter

SKITTLES' ‘Legally Acknowledge the Rainbow' campaign introduces SKITTLES POP'D with a playful twist. Fans must sign a SKITTLES-themed legal document before trying the new crunchy candy. Running from March 25 to April 6 on social media, it includes an interactive Snapchat tongue-signing filter.