TLDR Design · OPINIONS & TUTORIALS

THE BEIGEIFICATION OF DESIGN: WHY ARE BRANDS SO AFRAID OF COLOUR?

creativebloq.com6 min read

Summary from the TLDR Design newsletter

"Beigeification" in design refers to the growing homogenization of brands and products driven by a fear of appearing tacky or unpolished. This trend stifles creativity across fashion and branding, highlighting the need for more originality and innovation.