THE 2025 AI-POWERED GTM GUIDE

Summary from the TLDR Founders newsletter

Despite the hype around AI-driven sales, the reality shows more nuanced results. While 48% of teams use AI for GTM and it can boost outbound ROI by 30-50%, only 4% of companies rank AI-driven outbound among their top pipeline sources, and 46% of customers still prefer human agents even when bots are faster. The most successful implementations use AI to handle routine tasks (with chatbots resolving 70% of conversations autonomously) while keeping humans for complex interactions.