APPLE'S NEW SHAKE-UP PROVES SIRI'S NOW BEING TAKEN SERIOUSLY, HERE'S WHY

Summary from the TLDR newsletter

Former Apple Vision Pro head Mike Rockwell is now in charge of Siri. While Rockwell's experience doesn't make him a natural choice, it shows that Apple has decided that Siri deserves attention from a top-tier Apple leader. Rockwell has developed and launched major hardware and software platforms for Apple. The new leadership represents a big shift in how much the company is valuing and prioritizing Siri.