INFLUENCER MARKETING INSIGHTS FROM 50 CMOS AND INFLUENCERS

Summary from the TLDR Marketing newsletter

The majority of CMOs agree that consumers prefer influencers who stay true to themselves, even if it's polarizing. 78% of CMOs feel that influencers who present their true selves resonate more with audiences. There's also a growing focus on qualitative insights beyond vanity metrics. 76.5% of brands are shifting budgets toward influencer marketing, especially micro-influencers.