META'S MESSENGER LOGO U-TURN: A BRANDING DISASTER

Summary from the TLDR Design newsletter

Messenger's return to the blue logo sparked criticism, highlighting its branding inconsistencies. The reversal undermined its earlier bold rebranding, signaling uncertainty. Critics argue that the change reflects a broader identity crisis, eroding trust and consumer confidence. Consistent branding and strategic decision-making are crucial for long-term brand success.