ROKU'S LATEST AD EXPERIMENT JUST BLEW UP IN ITS FACE

Summary from the TLDR Marketing newsletter

Roku's test of startup video ads, which play before the home screen loads, caused backlash from users, with many threatening to switch to competitors. While Roku framed it as a test, angry reactions flooded forums. The company may pull back on this experiment, but the broader trend of increasingly aggressive streaming ads does not seem to be slowing down.