HOW AND WHEN "WORK–LIFE" MESSAGING IN MARKETING CAN BACKFIRE

Summary from the TLDR Marketing newsletter

Work-life messaging increases engagement for simple products like personal care and planners, but backfires for resource-heavy ones like education and travel. Research shows consumers often perceive these messages as reminders of conflicting demands, reducing interest in complex purchases. The findings challenge the common assumption that positioning a product for both work and personal life is always effective.