SOBERING REVENUE STATS OF 70K MOBILE APPS SHOW WHY DEVS BEG FOR SUBSCRIPTIONS

Summary from the TLDR Marketing newsletter

Most mobile apps struggle to generate revenue, with fewer than 20% making $1K per month within two years. The top 5% of apps now earn 500X more than the rest, widening the revenue gap. Developers increasingly push subscriptions, as most trial sign-ups happen on the first day, and retention rates are low. Apps are expected to introduce more paywalls, upsells, and alternative pricing models to stay afloat.