GOOD AND BAD GROWTH JOB DESCRIPTIONS

Summary from the TLDR Product newsletter

Many "growth" roles today are a mix of unrelated responsibilities—blending marketing, product, RevOps, and analytics—leading to unrealistic expectations. Companies misuse the "growth" label due to misunderstandings of the role, rebranding hard-to-fill positions, or under-resourcing teams. In contrast, well-defined growth job descriptions, like those from GitLab and Future, focus on performance marketing, data-driven experimentation, and optimizing user journeys.