GOOGLE'S RSA UPDATE CHANGES THE RULES FOR SITELINKS

Summary from the TLDR Marketing newsletter

Google is expanding how it creates Responsive Search Ads, allowing AI to omit elements, mix formats, and reuse headlines as secondary sitelinks. This update increases visibility for ad assets but also shifts control, requiring advertisers to refine their RSA final URLs to avoid misdirected traffic. With Google removing restrictions on duplicate sitelink URLs, advertisers must closely monitor ad variations in the combinations report.