WHAT WALGREENS' DECLINE TEACHES US ABOUT THE POWER AND PERIL OF MARKETING

Summary from the TLDR Marketing newsletter

Walgreens' market value plummeted from $100 billion in 2015 to a $10 billion private equity buyout in 2025, a decline that can be attributed to major marketing failures. The brand lost relevance by failing to define its identity, modernize the digital experience, and enhance its in-store environment. As competitors like CVS and Amazon strengthened their value propositions, Walgreens' lack of differentiation made it less attractive and easily forgotten.