KOREAN AIR REPLACED ITS ICONIC LOGO FOR THE FIRST TIME IN 40 YEARS

Summary from the TLDR Design newsletter

Korean Air just refreshed its logo for the first time in 40 years following its $1.6 billion merger with Asiana Airlines. The new look, created by design firm Lippincott, features a sleeker Taeguk symbol, a custom typeface, and a simplified blue color scheme to give it a more premium feel. With this rebrand, Korean Air is setting the stage for global expansion while keeping its signature blue livery intact