THE HOTTEST GROWING REAL ESTATE IS IN THE BACK OF YOUR UBER

Summary from the TLDR Marketing newsletter

Uber's advertiser count jumped 35% in late 2024, driven by the growing demand for rideshare ad inventory. T-Mobile's acquisition of Vistar Media and partnership with Uber also helped expand in-car ad reach, while Lyft continues to integrate programmatic ad solutions to attract CPG brands. With geofencing, app-based video ads, and increasing adoption across industries, rideshare advertising is becoming a major part of the digital out-of-home landscape.