INSTAGRAM BEGINS LIVE TESTING OF ‘BLEND' REELS SHARING FEATURE

Summary from the TLDR Marketing newsletter

Blend creates a shared feed of AI-recommended Reels for you and a friend based on both of your viewing and interaction histories. Instead of individually sending Reels back and forth, Blend automatically compiles a personalized stream that updates as you continue sharing Reels in your chat. The feature makes Reels sharing more seamless and collaborative.