BRANDS HIRE GEN X AND BOOMER INFLUENCERS AS THE ‘POWER OF THE SILVER INFLUENCER' RISES

Summary from the TLDR Marketing newsletter

Influencer marketing is evolving beyond Gen Z as brands realize the potential of Gen X and Boomer creators to engage both older and younger audiences. Progresso's partnerships with Retirement House and Patti Roberts, along with Harmless Harvest's focus on senior influencers, are examples of how brands are diversifying their creator strategies beyond the usual younger demographics.