BEST TIME TO POST ON SOCIAL MEDIA: Q1 2025 UPDATE

Summary from the TLDR Marketing newsletter

Hootsuite analyzed over 1M social media posts to identify the best times for maximum engagement. Overall, 8:00 AM on Wednesdays is optimal, but each platform has its peak times. For Facebook, it's 4-6 AM on Saturdays; Instagram, 4-6 AM on Wednesdays; X, 5-6 AM on Mondays; LinkedIn, 12 AM-6 AM on Fridays; TikTok, 11 AM on Saturdays; Threads, 8 AM on Tuesdays; and Pinterest, 12 PM on Fridays.