DISCOUNTS KILL GROWTH

Summary from the TLDR Marketing newsletter

Frequent discounts can weaken brand perception, reduce lifetime value, and train users to wait for deals rather than purchasing at full price. Instead of discounting, increase the perceived value of the product or service, refine pricing, and offer alternative deals like extended trials. Prioritizing growth levers like onboarding, paywall messaging, and activation yields better long-term results than quick and short-lived revenue boosts.