HOW TO HIRE A GREAT MARKETING TEAM

Summary from the TLDR Marketing newsletter

Marketing teams should be built based on a company's market, audience, and stage, making hiring a complex, ongoing process. Structuring a team involves three main functions: content & brand ("Fuel"), growth & demand generation ("Engine"), and product marketing ("Foundation"), with pi-shaped marketers—those with expertise in two areas—being ideal hires in early stages. Hiring frameworks like AORs (Areas of Responsibility), scorecards, and structured assignments improve team organization, hiring effectiveness, and clarity for the rest of the company. Interview processes should assess adaptability, problem-solving, and strategic thinking, with a mix of live and written assignments to ensure candidates can execute real-world tasks.