THE HUMAN ELEMENT: USING RESEARCH AND PSYCHOLOGY TO ELEVATE DATA STORYTELLING

Summary from the TLDR Design newsletter

Using UX research and psychology can make data storytelling more engaging and persuasive. The five-step Audience Research Informed Data Storytelling Model (ARIDSM) focuses on understanding the audience, analyzing data, and applying psychological principles to craft compelling narratives. Storytellers can drive action and create a stronger impact by tailoring stories to how people think and feel.