TLDR Design · NEWS & TRENDS
CASH APP'S NEW BRAND GUIDELINES MAKE STYLE GUIDES FUN
Summary from the TLDR Design newsletter
Cash App's new brand guidelines break away from traditional, dull style guides by offering an engaging and dynamic portal that encourages creativity. The guidelines consist of logos, color palettes, typography, and motion principles while allowing designers room to experiment, particularly with its unique 3D icons and flexible typeface, Cash Sans. Interactive navigation and hidden Easter eggs make it an enjoyable and innovative resource.