MARKETING HACKS I STOLE FROM OPERATIONS

Summary from the TLDR Marketing newsletter

Marketing works best when built on strong operations. Clear roles, accountability, and real-time data keep teams aligned, while agile processes ensure adaptability. Customer experience should drive every marketing decision, as no campaign can fix a broken operation. When The Joint Chiropractic saw low conversions despite strong digital campaigns, the issue was slow response times, not marketing. Conversion rates jumped 15% by improving follow-ups. The best marketing leaders think like operators.