BUILDING YOUR REACTIVE PR STRATEGY WITH ALICE WALKER GIBBONS

Summary from the TLDR Marketing newsletter

Reactive PR involves quickly responding to breaking news or trends to gain media coverage. Companies should monitor news daily and use centralized systems like Slack to share opportunities. A content and expert quote bank streamlines approvals and speeds up responses. Targeted pitching to relevant journalists is more effective than mass outreach, and relationships with “SEO journalists” can boost success. Reactive PR should complement a broader strategy, leveraging industry events and reports while strengthening media connections even if a pitch doesn't land.